Product line
Private Label Salami, Sopressata and Prosciutto
Salami and prosciutto give a deli counter its gourmet side. Longview's private label line covers the Italian classics, all-natural air dried prosciutto, Genoa salame and slicing sopressata, so your store name stands behind your charcuterie too.
The salami and prosciutto line
- All-Natural Air Dried Prosciutto, the centerpiece of an Italian section and a favorite for platters.
- Genoa Salame, the everyday salami for sandwiches, heroes and antipasto.
- Sopressata for slicing, a bolder option for customers who want more than Genoa.
Products are produced in HACCP-certified processing facilities and carry your label.
Why private label charcuterie works
Customers who buy prosciutto and sopressata are often buying for an occasion: a party, a holiday table, a board for guests. That is exactly when they notice whose name is on the product. A private label line lets your store own those moments instead of handing them to an imported brand on the shelf next door.
Building the Italian section
Three items go a long way when they are placed together with the right partners:
| Item | Good partners from the Longview line |
|---|---|
| All-Natural Air Dried Prosciutto | Mozzarella, Provolone |
| Genoa Salame | Provolone, Italian roast beef |
| Sopressata | Provolone, Mozzarella |
With your label on the meats and the cheeses, an Italian combo or antipasto tray becomes a store-brand product from end to end.
Merchandising ideas
- Build an Italian combo sandwich around Genoa Salame, Sopressata, Italian roast beef and Provolone, all under your name. See roast beef.
- Feature prosciutto and mozzarella together on signs during the holidays and summer entertaining season.
- Offer a private label antipasto platter for catering, so party orders carry your store name into your customers' homes.
- Sample sopressata at the counter. It is the item most likely to win over a Genoa regular.
When charcuterie sells
Italian meats follow the calendar. Holiday entertaining, summer gatherings and big game days are when customers buy salami and prosciutto by the half pound for boards and trays rather than a few slices for a sandwich. Those are the weeks to feature your private label items on signs, put a sample plate on the counter and promote platters for pre-order. Having your name on the product during the busiest entertaining weeks of the year puts your store brand in front of guests who may not shop with you yet.
Questions to ask before you add charcuterie
- How much Italian meat does your counter sell today, and which items lead?
- Do you sell platters or catering, and could they carry your label?
- Which cheeses do customers buy alongside salami and prosciutto?
What customizing means
Longview can customize any product or a full line. For charcuterie, that usually means choosing the right mix for your customers and presenting it under a label that matches your store. We will confirm what is possible for each item, plus minimums, timing and pricing, when we talk.
Next step
Tell us about your Italian and charcuterie sales today. Request a private label quote and we will suggest how to build the section under your name.
Common questions
Which Italian items are in the line?
All-Natural Air Dried Prosciutto, Genoa Salame and Sopressata for slicing. Together they cover the core of most Italian and charcuterie sections.
Is the prosciutto all natural?
Longview lists its prosciutto as All-Natural Air Dried Prosciutto. We will share product details for your program when we talk.
Can these go on catering and party platters under my label?
Yes. Salami and prosciutto are natural platter items, and putting your name on them keeps your catering consistent with the rest of your store brand.
Can you customize a salami for my store?
Longview can customize any product or full line. We will confirm what is possible for a specific item, along with minimums, timing and pricing, when we talk.