Product line
Private Label Roast Beef, Corned Beef and Pastrami
Roast beef is where a deli counter shows its quality, because customers can see and taste the difference. Longview's private label line is built around USDA Choice roast beefs, with corned beef and pastrami for your sandwich program.
The beef line
Longview's private label beef line starts with USDA Choice roast beefs and adds the cured beef classics a deli counter needs:
- Oven Roasted (No Pump), the premium roast beef for your top tier and best sandwiches.
- Oven Roasted, the everyday roast beef customers buy by the pound.
- Italian roast beef, a seasoned option for heroes and Italian combos.
- Kobe-style roast beef, as Longview lists it, for a distinctive premium item.
- Corned Beef and Pastrami, for Reubens, hot sandwiches and the traditional deli crowd.
Products are produced in HACCP-certified processing facilities and carry your store's label.
Why roast beef matters for your store brand
Roast beef is one of the most visible items in a deli case. Customers judge the color, the slice and the taste, and they remember where they bought a great roast beef sandwich. Putting your name on a USDA Choice roast beef tells them the store brand is not a compromise, and that reputation carries over to the rest of your private label line.
Building a good, better, best beef lineup
| Tier | Longview item | Use |
|---|---|---|
| Everyday | Oven Roasted | By-the-pound sales and everyday sandwiches. |
| Flavored | Italian | Heroes, combos and catering trays. |
| Premium | Oven Roasted (No Pump), Kobe-style | Your signature sandwich and top-shelf customers. |
| Traditional deli | Corned Beef, Pastrami | Hot sandwiches and Reubens. |
Merchandising ideas
- Name a house sandwich after your store using the premium roast beef. It turns a deli item into a reason to visit.
- Show the USDA Choice grade on your case tag next to your store name.
- Pair Pastrami and Corned Beef with Swiss and your own Cole Slaw for a full private label Reuben. See our deli salads.
- Put the Italian roast beef next to your salami and provolone for an Italian combo section. See salami and prosciutto.
Who buys each beef
Knowing who reaches for each item helps you decide where to start. The everyday Oven Roasted roast beef is for regular weekly shoppers who buy by the pound for lunches. The Italian roast beef is for hero and combo lovers, and it works well in catering trays. The No Pump and Kobe-style roast beefs are for customers who want the best item in the case and are willing to pay for it. Corned Beef and Pastrami serve the traditional deli crowd and the hot sandwich business, and they are often what a neighborhood remembers your counter for.
What customizing means
Longview can customize any product or a full line. That can include which beefs you carry, a seasoning direction for an item such as the Italian roast beef, and a label that matches your store brand. We will confirm what is possible for each product, and the minimums, timing and pricing for your program, when we talk.
Next step
Tell us which beefs you sell today and which sandwiches drive your counter. Request a private label quote and we will put together a beef lineup for your stores.
Common questions
What grade is the roast beef?
Longview's roast beef line is USDA Choice, which lets you put a recognizable quality marker next to your own store name.
What is the difference between the two oven roasted beefs?
Longview offers an Oven Roasted (No Pump) roast beef and an Oven Roasted roast beef. The No Pump version is made without added solution and works well as the premium option in your lineup. We can talk through which fits each tier of your case.
Do you offer corned beef and pastrami?
Yes. Corned Beef and Pastrami are part of the line and can carry your label for hot sandwiches and Reubens.
Can I customize the seasoning on the Italian roast beef?
Longview can customize any product or a full line. Tell us what you have in mind and we will confirm what is possible, along with minimums, timing and pricing, for your program.