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Private Label Deli Meats for Delis and Butcher Shops
A neighborhood deli or butcher shop lives on its reputation. A Longview private label program puts your shop's name on the deli meats, cheeses and salads behind your sandwiches, so the quality your customers taste is tied to you.
Your name is already the brand
People do not tell their friends about a national brand of turkey. They tell them about your sandwich. A deli or butcher shop's reputation is built one order at a time, which makes it strange to hand the products behind those sandwiches to someone else's label.
With a private label program, the turkey, ham and pastrami in your case carry your shop's name. When a customer asks what makes your Reuben different, the answer is on the label.
The items behind a great sandwich counter
| Sandwich | Longview items |
|---|---|
| Turkey club | Oven Browned Turkey (Oven Gold) or Just Turkey (No Pump), American or Swiss |
| Reuben | Corned Beef or Pastrami, Swiss, Cole Slaw |
| Italian combo | Genoa Salame, Sopressata, Italian roast beef, Provolone |
| Roast beef special | Oven Roasted (No Pump) roast beef, Muenster |
| Ham and cheese | Black Forest or Virginia Baked & Glazed ham, Swiss |
| Buffalo chicken | Buffalo Chicken, Provolone |
Round it out with Potato, Macaroni and Cole Slaw on the side, and Tuna, Egg and Chicken salads for the lunch crowd. See the full product line.
For butcher shops
A butcher shop's customers already trust you on fresh meat. A private label deli case lets that trust extend to sliced meats and cheeses, so customers can pick up everything for the week in one stop. Classics such as Bologna, Liverwurst and Off the Bone ham fit naturally next to a butcher counter. See hams.
What Longview handles
- A full line of deli meats, cheeses and salads produced in HACCP-certified processing facilities.
- Customization of any product or a full line to meet your needs.
- Your shop's label on the product.
- Over 25 years of experience building private label programs, for retailers with as few as two locations up to some of the nation's largest chains.
Starting small
Most shops start with the three or four items that go into their best-selling sandwiches, then add cheeses and salads. Our guide to launching a private label deli line walks through the steps.
What changes for your customers
Very little, and that is the point. Regulars still order the same sandwiches and the same pound of turkey. What changes is the name on the product, and over time the reputation that comes with it. Shops that make the switch usually start by putting their name on the items in their signature sandwiches, then tell customers about it at the counter. A short sign that says the turkey, ham and pastrami are your shop's own brand gives regulars something to talk about.
Running the counter day to day
A focused lineup is easier to order, slice and keep fresh than a long list of brands. Fewer products, all under one label, means simpler ordering for you and a clearer case for your customers. We will talk through the right size of program for your volume, along with minimums, timing and pricing, when we speak.
Next step
Tell us about your shop, your best sellers and how many locations you have. Request a private label quote and we will suggest where to start.
Common questions
Does private label make sense for a single shop?
It can. The value is the same at any size: customers associate your best products with your name instead of a national brand. We will confirm minimums, timing and pricing for your shop when we talk.
Which items matter most for a sandwich shop?
Usually turkey, ham, roast beef, corned beef and pastrami, the slicing cheeses and the classic salads, since they go into the sandwiches that bring customers back.
Can I keep my own recipes for some items?
Many shops keep a few house-made items and use private label for the rest. Longview can customize any product or a full line, so we can talk through what fits.
Is there a lower sodium option?
Yes. Longview's ham line includes a Lower Sodium ham that can carry your label like the rest of the program.