Private label deli programs
Your name on the best deli case in town.
Longview builds custom private label deli meats, cheeses and salads for retailers, from high-end markets with as few as two locations to some of the nation's largest chains. Made in HACCP-certified facilities, finished with your label.
Why private label
Your name is your most important asset.
So why put a low-quality product in a package with your name on it?
A line of great-tasting, high-quality private label products is what sets your deli apart from the store down the road. Shoppers can't buy it anywhere else, they come back for it, and you keep more of every sale.
What a program does for you
Three reasons stores go private label.
Longview has built programs for retailers of every size. The goals are almost always the same.
i.
Stand apart
A deli case full of the same national brands looks like every other deli case. Your own line gives shoppers a reason to choose you.
ii.
Build loyalty
When customers fall for your turkey or your potato salad, the only place to get it again is your store.
iii.
Improve margins
A well-built private label program is designed to promote customer loyalty and increase margins, while you control quality and price.
The product line
Everything for the deli case, under your name.
Deli meats, cheeses and salads, made in HACCP-certified facilities. Customize one product or build a full line.
Private Label Deli Turkey and Chicken
Private label deli turkey and chicken: oven browned, maple, no pump, smoked and peppered turkey, plus roasted and buffalo chicken, under your store name.
Read more →Product linePrivate Label Deli Hams, Bologna and Liverwurst
Private label deli ham under your store name: Virginia baked, Black Forest, maple, off the bone, lower sodium and more, plus bologna and liverwurst.
Read more →Product linePrivate Label Roast Beef, Corned Beef and Pastrami
Private label USDA Choice roast beef for delis and retailers, including oven roasted no pump, Italian and Kobe-style, plus corned beef and pastrami.
Read more →Product linePrivate Label Salami, Sopressata and Prosciutto
Private label deli salami and prosciutto for retailers: all-natural air dried prosciutto, Genoa salame and slicing sopressata under your store name.
Read more →Product linePrivate Label Deli Cheeses
Private label deli cheese for retailers: American, Swiss, Muenster, provolone and mozzarella, plus organic cheeses, all under your store name and label.
Read more →Product linePrivate Label Deli Salads and Cream Cheeses
Private label deli salads and cream cheeses: potato, macaroni, cole slaw, egg, tuna, shrimp and chicken salads, plus lox, vegetable and scallion spreads.
Read more →How it works
From first call to your label on the shelf.
We can customize a single product or build out a full line of deli products to meet your needs.
Tell us about your stores
How many locations, what your deli sells today, and where you want to stand apart.
Taste and choose
Pick the products for your line, from the turkey to the salads, and how far to customize them.
Your label, your specs
Your name and your look on every package, with products made to your specifications.
Launch and reorder
Roll the line into your deli case and grow it as customers respond.
Who we serve
Programs sized to your stores.
From two locations to hundreds, the program fits the store.
Private Label Deli Programs for Independent Grocers
A private label deli program for independent grocers: your name on quality deli meats, cheeses and salads, built for stores with as few as two locations.
Read more →ForPrivate Label Deli Programs for Supermarket Chains
Private label deli programs for supermarket chains: a full line of deli meats, cheeses and salads under your brand, customized across every store you run.
Read more →ForPrivate Label Deli for Specialty and Gourmet Markets
Private label deli for specialty and gourmet markets: no pump turkey, USDA Choice roast beef, air dried prosciutto and organic cheeses under your name.
Read more →ForPrivate Label Deli Meats for Delis and Butcher Shops
Private label deli meats, cheeses and salads for delis and butcher shops: your name on the turkey, ham, roast beef and pastrami regulars come back for.
Read more →About Longview
A quarter century in private label deli.
Victor Girgenti started Longview Trading Inc. over twenty-five years ago. Private label deli products are the backbone of the business he has built since, for customers who are the "who's who" in retailing.
Longview Provisions is the private label deli program of Longview Trading Inc., based in Sands Point, New York.
About Longview →Guides
Planning a private label deli line?
Practical answers on margins, labels and launching your line.
How to Launch a Private Label Deli Line, Step by Step
A step-by-step plan for launching a private label deli line: choosing items, tasting samples, label design, approvals, pricing and launching in-store.
Read more →GuidePrivate Label Deli Margins: How to Work Out the Math for Your Counter
How to calculate private label deli margins: margin vs. markup, slicing yield, shrink and labor, plus a worksheet to compare store-brand items.
Read more →GuidePrivate Label vs. National Brands in the Deli: An Honest Comparison
Private label vs. national brands in the deli case: control, price, loyalty, recognition and risk compared, plus when a mix of both makes the most sense.
Read more →What is a private label deli program?
It's a line of deli meats, cheeses and salads made for your store and sold under your name. Longview builds the program around your stores, from which products to carry to how they're customized and labeled.
Do I need a lot of stores?
No. Longview has developed programs for high-end retailers with as few as two locations and for some of the nation's largest chains.
Can you customize the products?
Yes. Custom products and private labeling are Longview's specialty. We can customize any product or a full line of deli products to meet your needs.
Where are the products made?
Longview's deli meats, cheeses and salads are produced in state-of-the-art, HACCP-certified processing facilities.
What are the minimums, timing and pricing?
They depend on the products and how far you customize them. We'll confirm minimums, timing and pricing for your program when we talk.
Who is Longview Provisions?
Longview Provisions is the private label deli program of Longview Trading Inc., founded by Victor Girgenti over twenty-five years ago.
Request a program
Let's build your line.
Tell us about your stores and what you'd like in your deli case. We'll follow up to talk through products, customization, minimums and pricing.
Prefer the phone? Call (516) 944-8791.