Product line
Private Label Deli Hams, Bologna and Liverwurst
Ham is the second pillar of most deli cases, and it is where customers have the strongest favorites. Longview builds private label ham lines that cover the classics, the premium options and the lower sodium choice, all under your name.
The ham line
Longview's private label ham line covers everything from the everyday sandwich ham to the classics customers ask for by name:
- Deluxe Pear Shape (water added), the everyday ham for sandwiches and value-minded customers.
- Virginia Baked & Glazed and Black Forest, the two classics most counters carry.
- Maple Ham, a natural partner for Maple Turkey on the same shelf.
- Off the Bone, Smoked, Steamed or Rosemary, for customers who want a more traditional ham.
- Lower Sodium, for health-minded shoppers.
- Bologna and Liverwurst, the traditional items your regulars still ask for.
Every product is produced in HACCP-certified processing facilities and carries your store's label.
Building a ham lineup customers trust
Ham shoppers tend to know what they like. The goal of a private label ham line is to make sure every one of those favorites is in your case under your name, so a customer never has to switch to a national brand to get the ham they want.
| Role in the case | Longview item |
|---|---|
| Everyday and sandwich ham | Deluxe Pear Shape |
| Classics | Virginia Baked & Glazed, Black Forest |
| Flavored | Maple Ham |
| Premium | Off the Bone, Smoked, Steamed or Rosemary |
| Better-for-you | Lower Sodium |
| Traditional | Bologna, Liverwurst |
You do not need every item on day one. Start with the hams that already sell at your counter and add from there.
Merchandising ideas
- Group the maple items together: Maple Ham next to Maple Turkey makes an easy suggestion for a customer building a platter.
- Call out Lower Sodium clearly on the case tag. Customers looking for it want to find it quickly.
- Use Black Forest and Swiss, or Virginia Baked & Glazed and Provolone, as named sandwich combinations with your store brand on both. See our deli cheeses.
- Keep Bologna and Liverwurst under your label too. Regulars notice when the whole counter is your brand.
Planning for ham season
Ham sales tend to climb around the holidays and spring gatherings, when customers buy for family meals and platters as well as sandwiches. A private label ham line means your store brand is on the table at exactly those moments. Plan your signage and counter displays ahead of those weeks, feature the classics such as Virginia Baked & Glazed and Off the Bone, and suggest your own cheeses and salads to complete the order. Customers who discover your ham at a holiday meal often come back for it the rest of the year.
What customizing means
Longview can customize any product or full line of deli products to meet your needs. That can mean choosing your lineup, adjusting a flavor, and designing a label that matches the rest of your store brand. Minimums, timing and pricing depend on the products and your volume, and we will confirm them for your program when we talk.
Next step
Tell us which hams sell best at your counter and how many stores you run. Request a private label quote and we will suggest a ham lineup to match.
Common questions
Which hams should a private label line start with?
Most counters need an everyday ham, one or two classics such as Virginia Baked & Glazed or Black Forest, and a premium off-the-bone option. Many stores also add Lower Sodium for health-minded customers. We will help you match the lineup to what sells at your counter today.
Do you offer a lower sodium ham?
Yes. Lower Sodium ham is part of Longview's ham line and can carry your label like the rest of the program.
Can I include bologna and liverwurst in my program?
Yes. Bologna and Liverwurst are part of the line, so the traditional items your regulars ask for can carry your name too.
Can a ham be customized for my store?
Longview can customize any product or a full line. We will confirm what is possible for a specific ham, plus minimums, timing and pricing, when we talk.