Private Label Deli Cheeses

The cheese line

• American, the everyday sandwich cheese.
• Swiss, for turkey, ham and Reubens.
• Muenster, a mild favorite for sandwiches and kids.
• Provolone, the anchor of any Italian combo.
• Mozzarella, for Italian sandwiches, platters and caprese.

Longview also makes organic cheeses, a useful addition for customers who look for organic across the store.

Why cheese belongs in your private label program

Almost every pound of sliced meat is sold next to a pound of sliced cheese. If the meat carries your name and the cheese does not, half of every sandwich still advertises someone else. Adding cheese to your program makes the whole counter look and feel like one store brand, and it gives your customers an easy way to buy a complete sandwich or platter under your label.

Pairing cheeses with the rest of the line

Cheese	Pairs with
American	Oven Browned Turkey, Deluxe Pear Shape ham, Bologna
Swiss	Smoked Turkey, Black Forest ham, Corned Beef, Pastrami
Muenster	Peppered Turkey, Maple Ham
Provolone	Genoa Salame, Sopressata, Italian roast beef
Mozzarella	All-Natural Air Dried Prosciutto

See the turkey, ham and salami lines.

Merchandising ideas

• Put the suggested cheese right on the meat's case tag: "Try it with our Swiss."
• Build sandwich combos and platters entirely from your private label meats and cheeses.
• If organic matters to your shoppers, call out the organic cheeses clearly so they do not walk past them.
• Keep the label design the same across meats and cheeses so customers learn to look for your brand.

Choosing cheeses for your counter

Start with the cheeses that already sell next to your top meats. For most counters, that means American and Swiss first, then Provolone for the Italian section and Muenster for sandwiches. Mozzarella earns its place if you sell Italian combos, caprese or platters. Ask your deli manager which cheeses customers request by name and which ones go into your best-selling sandwiches; those are the ones to put under your label first.

Where organic fits

If your shoppers already buy organic in produce and dairy, an organic cheese option at the deli counter keeps them from walking past it. It also gives your store brand a better-for-you choice at the counter, next to items such as Lower Sodium ham and Just Turkey (No Pump). We will go over which organic cheeses fit your program when we talk.

What customizing means

Longview can customize any product or full line. That can mean picking the cheeses that fit your case, adding organic options, and designing a label that matches your store. We will confirm the details, along with minimums, timing and pricing, when we talk.

Next step

Request a private label quote and tell us which cheeses sell at your counter today. We will suggest a cheese lineup that fits the rest of your program.