Product line
Private Label Deli Salads and Cream Cheeses
Salads and spreads fill out a deli case and drive add-on sales with every sandwich and bagel. Longview's private label line covers the classic deli salads and a set of flavored cream cheeses, all under your store name.
The salad and cream cheese line
Deli salads
- Potato, Three Potato, German Potato and Potato & Egg, to cover every potato salad preference.
- Macaroni and Cole Slaw, the classic sides.
- Egg, Tuna, Chicken and Shrimp, for sandwiches and by-the-pound sales.
Cream cheeses
- Lox, Vegetable, Scallion, Walnut-Raisin and Plain.
Products are produced in HACCP-certified processing facilities and carry your store's label.
Why salads matter in a private label program
Salads are the easiest add-on in the deli. A customer buying a pound of turkey adds a pint of cole slaw; a family picking up sandwiches adds potato salad. When those salads carry your name, every add-on reinforces your store brand. Salads also travel to picnics, parties and holiday tables, where your label is seen by people who may not shop with you yet.
Building the salad section
| Occasion | Longview items |
|---|---|
| Everyday sides | Potato, Macaroni, Cole Slaw |
| Sandwich salads | Tuna, Chicken, Egg |
| Premium and seasonal | Shrimp, Three Potato, German Potato |
| Breakfast and bagels | Lox, Vegetable, Scallion, Walnut-Raisin and Plain cream cheese |
Merchandising ideas
- Offer a sandwich-and-side combo using your private label meats with your Cole Slaw or Potato salad.
- Rotate German Potato and Three Potato salads into the case for summer cookouts and holidays.
- Put the cream cheeses near your bagels and lox so breakfast shoppers find the full set in one place.
- Pair Corned Beef or Pastrami with your Cole Slaw for a store-brand Reuben. See roast beef, corned beef and pastrami.
Salads through the year
Salad sales follow the seasons. Potato, macaroni and cole slaw lead in summer, when customers buy by the quart for cookouts and picnics, while egg, tuna and chicken salads are steady lunch sellers all year. Holidays bring larger orders for gatherings. Plan your case around those swings: give the summer sides more space and signage in warm months, and keep the sandwich salads front and center the rest of the year.
Catering and party orders
Salads are part of almost every catering order, from office lunches to family parties. When your sandwich trays, salads and spreads all carry your label, the whole order represents your store. Guests at those events see your name on the table, which makes catering one of the quietest and most effective ways to grow a store brand.
What customizing means
Longview can customize any product or full line. For salads and spreads, that can mean choosing the right mix for your case and presenting it under a label that matches your meats and cheeses. We will confirm what is possible, along with minimums, timing and pricing, when we talk.
Next step
Request a private label quote and tell us which salads and spreads your customers buy most. We will suggest a lineup to match.
Common questions
Which deli salads are in the line?
Potato, Macaroni, Cole Slaw, Egg, Potato & Egg, Three Potato, German Potato, Tuna, Shrimp and Chicken.
Which cream cheeses do you offer?
Lox, Vegetable, Scallion, Walnut-Raisin and Plain, which cover the spreads most bagel and breakfast customers ask for.
Why put salads under my own label?
Salads are bought alongside sandwiches and for family meals and parties. Your name on them makes the whole order a store-brand purchase and keeps catering consistent.
Can a salad recipe be customized?
Longview can customize any product or full line. We will confirm what is possible for a specific salad, along with minimums, timing and pricing, when we talk.